PROJECT #1
Yo Local: The solution to helping neighbourhood businesses after COVID-19
👨‍💼 Client — UXer Madrid
🎨 UX Designers x8 — Europe, Australia, Argentina
👩‍💻Web Dev x 2
🌍 Global Team
Brief đź“Š
During the lockdown laws by COVID-19, we were concerned about the impact that this pandemic could have in the face of a possible crisis in local and small businesses. Businesses that are not digitised are the ones that will have the hardest time getting back to normal and need help to get ahead.
That is why we developed Yo Local, our neighbourhood store crowdfunding marketplace with recommendations that help residents and communities who want to get quality local products so that they feel that they are having a positive impact when shopping at a nearby store.
đź’ˇ My Role
🔍 Research Methods – Card Sorting & User Interviews
👥 User Synthesis – Persona Development
🎨 Designed Seller screens
Hypothesis
The research helped us validate that hypothesis and we reached the following conclusions:
“ Small businesses are not digitized and need help from other groups.”
“Many of the businesses will close their doors if they don’t get help to get ahead.”
“ People want to help small businesses , but they will need information.”
“People do not have the certainty that they are helping the business that needs it and it is key to be able to trust.”
We conducted an online survey to obtain quantitative data on eating, purchasing, communication and information habits, among others, and we analyzed the responses of 311 participants. At the same time, we did 16 interviews with local business owners and 14 interviews with consumers, whose opinion allowed us to delve into qualitative aspects.
Research Methods Used:
- Storyboards
- Business Model CanvasÂ
- Lean UX CanvasÂ
- UX Research Canvas
- Affinity MappingÂ
UX Research Canvas
Mid Fid Prototype
Branding and Design
