Valeria is a senior CX and UX specialist focused on research-driven strategy and experience design. She works with global organisations to uncover customer insight, align cross-functional teams, and translate complexity into clear personas, journeys, and actionable opportunities.

With experience across Australia and Europe, Valeria brings a global, systems-level perspective to B2B and enterprise environments. She is known for creating clarity in ambiguous spaces and for using CX research as a strategic tool to inform product, commercial, and organisational decisions.

Valeria believes great CX is not about better interfaces, but about better decisions grounded in real customer understanding.