PROJECT #1
Redesign and Digital Platform Transformation
NGO AUSTRALIA
Team
UX Design Director
UI Design Director
UX Designers
UI Designers
Web Dev Team
Producers
My role: UX Designer
Problem
An NGO from Australia needed a complete overhaul of their digital platform. We helped them achieve:
- Faster downloading time
- News faster to the press for natural disasters
- Easy Self Editing
- Improved user experience, increasing donations
Easier Way to Make a Donation
We identified users who generally donate to NGOs and we conducted interviews to understand their mental models.
Throughout the research we found users wanted to:
– Be able to do one off payments easily without too much fuss
– Understand the goal of NGOs and how their dollar would support their cause
Solution
Original Donate Page
Result
- Purpose: We listened to the users and added how their donation would help directly. $135 provides 252 sachets of food.
- Automation: We made it seamless for users to donate reducing cognitive overload and making decisions for them.
- Clear UI Design: We removed the yellow buttons and added better copy and UI design that matched the outcome using logos.